How It Works
Pitch to us
Tell us about your brand, your target audience, and your growth ambitions.
Due diligence
We conduct due diligence on your business, similar to how any investor would evaluate and understand the business and its prospects.
Deal structure
The deal is structured through two simple agreements: a Venture Investment Agreement (governing how the equity will be issued and held) and an Advertising Service Agreement spelling out exactly what media you get, the redemption terms, CPM rates, audience specs.
Use media
Media needs to be used over a 1 to 2-year period, depending on the agreement. A 5% arrangement fee is paid in cash at completion, and a 5% media buying fee applies at each redemption.
Fund Structure at a Glance
| Element | Detail |
|---|---|
| Vehicle | Hanassi Ventures — media-backed investment fund |
| Investment type | Equity in exchange for podcast ad inventory |
| Target companies | Post-Series A/B with strong product-market fit |
| Deal size | £100,000 to £2,000,000 per investment |
| Redemption period | 1 to 2 years |
| Management fee | 5% arrangement fee + 5% media buying fee |
| Media pricing | CPM rates pre-agreed based on Acast/Audioboom |
| Reporting | Quarterly media and performance reports |
Benefits at a Glance
Keep your cash
Get premium podcast advertising without reducing your operating capital. Cash stays available for product, team, and growth.
Reach premium audiences
Get in front of engaged, loyal podcast listeners across established titles — audiences that are hard and expensive to access at scale.
Low-risk testing
Because you're paying in equity, not cash, the downside of trying podcasts is much smaller. If it works, switch to direct cash buying later.
Aligned incentives
As your equity holder, the publishers and talent are genuinely invested in your success. Our returns depend on your growth.
One point of contact
Instead of negotiating with multiple publishers, you work with Hanassi Ventures. We manage all planning, buying, and reporting.
Real attribution data
Use the redemption window to build robust attribution data and prove the channel before committing ongoing cash budget.
Frequently Asked Questions
Everything brands need to know about Media for Equity.